Guides
Guides for SEO and AI search content.
How to decide what to write, how to check it, and how to get it live. These guides explain the reasoning behind each page Gadex produces, grouped by topic cluster.
- What is GEO? Learn what GEO means, how it differs from SEO, and how to prepare pages so ChatGPT, Perplexity, and Google AI Overviews can summarize and cite them.
- GEO vs SEO: what changes for content teams. A practical comparison of GEO and SEO for content teams planning pages that should rank in Google and be cited inside ChatGPT, Claude, and AI Overviews.
- How to do a competitor content gap analysis. A practical process for finding buyer questions competitors answer and your site does not, then turning the gaps into a prioritized SEO content queue.
- What is a topical authority map? How a topical authority map organizes pillar pages, support articles, comparisons, and internal links so a site becomes credible on a subject, not scattered.
- How to prioritize SEO topics before writing. A framework for choosing SEO topics based on buyer demand, missing coverage, search intent, and business fit — so you brief fewer pages with clearer jobs.
- How to fact-check AI-generated SEO content. A practical checklist for reviewing AI-assisted SEO articles before publishing — verifying claims, sources, recency, and whether the page actually helps.
- What makes SEO content ready to publish? A publish-readiness checklist for SEO articles covering content, metadata, internal links, source checks, formatting, and CMS fields before handoff.
- How internal links help new SEO articles rank. How internal links help new SEO articles get discovered, explain topical relationships, and pass relevance toward the priority pages they should support.
- Programmatic SEO examples that are not spam. What separates useful programmatic SEO pages — integrations, comparisons, data-driven directories — from doorway pages and Google's scaled content abuse rules.
- How to structure content for AI search citations. A practical guide to structuring pages so ChatGPT, Perplexity, Claude, and Google AI Overviews can understand the answer, trust the source, and cite it.
- WordPress SEO content publishing checklist. A practical checklist for publishing SEO articles in WordPress without missing metadata, internal links, image alt text, schema plugin fields, or review steps.
- SEO agency vs managed content service. Compare an SEO agency with a managed content service across strategy, production speed, publishing ownership, fact-checking depth, and CMS implementation.
- Source-backed content: what counts as a reliable citation? How to choose sources for SEO and AI-assisted content, when a claim needs primary-source evidence, and how to avoid decorative citations before publishing.
- Editorial QA checklist for AI-assisted articles. A practical editorial QA checklist for reviewing AI-assisted SEO articles — substance, claims, sources, internal links, and CMS fields before handoff.
- How to avoid generic AI content. How to make AI-assisted SEO content more specific, credible, and useful — by narrowing the question, adding examples, and removing interchangeable filler.
- How to scale SEO content without scaled content abuse. How to scale SEO content production while avoiding thin templated pages, doorway patterns, and the scaled-content-abuse signals Google penalizes most heavily.
- When programmatic SEO works. When programmatic SEO is a good fit — repeatable demand, distinct value per page, useful data — and what needs to be in place before scaling page creation.
- When programmatic SEO fails. Common reasons programmatic SEO pages fail in Google — thin templates, weak source data, near-duplicate pages, orphaned URLs, and missing internal linking.
- How to build a template page that deserves to rank. How to build a programmatic SEO template page with enough useful detail, structure, sources, and internal links to deserve indexation in Google and AI search.
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