Guides
Guides for SEO and AI search content.
How to decide what to write, how to check it, and how to get it live. These guides explain the reasoning behind each page Gadex produces, grouped by topic cluster.
- What is GEO? Learn what GEO means, how it differs from SEO, and how to prepare pages so ChatGPT, Perplexity, and Google AI Overviews can summarize and cite them.
- GEO vs SEO: what changes for content teams GEO and SEO overlap more than they conflict. Content teams need to adjust for pages that should both rank in Google and get cited in ChatGPT and AI Overviews.
- How to do a competitor content gap analysis A six-step process for finding buyer questions competitors answer and your site does not, then turning the gaps into a prioritized SEO content queue.
- What is a topical authority map? How a topical authority map organizes pillar pages, support articles, comparisons, and internal links so a site becomes credible on a subject, not scattered.
- How to prioritize SEO topics before writing Search volume alone will point you at the wrong topics. Here is how to weigh buyer demand, missing coverage, intent, and business fit before you brief a page.
- How to fact-check AI-generated SEO content AI drafts sound confident even when they are wrong. Here is what to verify before an AI-assisted SEO article ships: claims, sources, recency, and usefulness.
- What makes SEO content ready to publish? A finished draft is not the same as a publishable page. Here is what SEO content needs before handoff: metadata, internal links, source checks, and CMS fields.
- How internal links help new SEO articles rank How internal links help new SEO articles get discovered, explain topical relationships, and pass relevance toward the priority pages they should support.
- Programmatic SEO examples that are not spam What separates useful programmatic SEO pages — integrations, comparisons, data-driven directories — from doorway pages and Google's scaled content abuse rules.
- How to structure content for AI search citations ChatGPT, Perplexity, Claude, and Google AI Overviews only cite what they can understand and trust. Here is how to structure pages so they qualify.
- WordPress SEO content publishing checklist Missing metadata, dead internal links, and skipped alt text are why WordPress SEO articles underperform. Here is the checklist that catches them first.
- SEO agency vs managed content service Compare an SEO agency with a managed content service across strategy, production speed, publishing ownership, fact-checking depth, and CMS implementation.
- Source-backed content: what counts as a reliable citation? How to choose sources for SEO and AI-assisted content, when a claim needs primary-source evidence, and how to avoid decorative citations before publishing.
- Editorial QA checklist for AI-assisted articles Substance first, style second: the editorial QA pass AI-assisted SEO articles need before handoff, covering claims, sources, internal links, and CMS fields.
- How to avoid generic AI content How to make AI-assisted SEO content more specific, credible, and useful — by narrowing the question, adding examples, and removing interchangeable filler.
- How to scale SEO content without scaled content abuse How to scale SEO content production while avoiding thin templated pages, doorway patterns, and the scaled-content-abuse signals Google penalizes most heavily.
- When programmatic SEO works When programmatic SEO is a good fit — repeatable demand, distinct value per page, useful data — and what needs to be in place before scaling page creation.
- When programmatic SEO fails Common reasons programmatic SEO pages fail in Google — thin templates, weak source data, near-duplicate pages, orphaned URLs, and missing internal linking.
- How to build a template page that deserves to rank How to build a programmatic SEO template page with enough useful detail, structure, sources, and internal links to deserve indexation in Google and AI search.
- What is answer engine optimization (AEO)? What AEO means, where the term came from, and how it differs from SEO and GEO — plus what answer engines like ChatGPT, Perplexity, and Google AI Overviews actually reward.
- How to get cited in ChatGPT How ChatGPT actually chooses and cites web sources, and a practical playbook for getting your pages cited — indexing, extractable content, and off-page brand signals.
Choosing
Where should I start if AI search is new to me?
Read "What is GEO?" first, then "GEO vs SEO: what changes for content teams" — between them they establish the vocabulary the other AI-search guides assume. After that, "How to structure content for AI search citations" is the one with the most practical instruction in it. The answer-engine optimization and ChatGPT guides cover the same ground from different entry points, so one of the three is usually enough.
Where should I start if I already publish content regularly?
Skip the definitional guides. If your problem is what to write next, go to the Content gaps cluster — competitor gap analysis, topical authority maps, and prioritising topics before writing. If your problem is that what you publish is not landing, go to Quality: fact-checking, what counts as a reliable citation, the editorial QA checklist, and how to avoid generic AI content.
Are these research findings or practitioner guidance?
Practitioner guidance. There is no dataset behind them, no sample size, and no study — they set out the reasoning and checks we apply when deciding what to write and whether a page is ready. Treat them as a considered method you can argue with, not as evidence. Where a guide cites an external source, that source is named so you can check it yourself.
How do these differ from the service pages?
The guides explain how to do the work; the service pages describe having it done for you. Nothing in the guides is held back to make the service necessary — a competent in-house team can follow them without ever speaking to us, and several readers should. The service exists for teams who would rather not run the process themselves.
Which cluster should I ignore?
Programmatic SEO, unless you have a genuine data source with many near-identical pages to build from — five guides there cover when it works, when it fails, and how to avoid scaled content abuse, and the honest summary is that most sites should not attempt it. Likewise the Comparison guide is only useful if you are actively choosing between an agency and a managed service.
How we sourced this guidance
The advice above is ours, drawn from running content production across the sites Gadex operates. There is no dataset behind it and no sample to cite. Where it describes another company’s product or price, that comes from the vendor’s own public pages and is dated on the page that states it. Our methodology and editorial standards set out how pages here are researched, reviewed, and corrected.
Next step
Your customers are searching.
Make sure they find you.
Book a 30 minute call. We'll show you where competitors are winning and what we'd publish first. No obligation once the call ends.