Posts tagged "Stop Using Title Scans to Judge Keyword Buying Intent"

Title Scans Are a Bad Proxy for Buying Intent — Here's What to Read Instead

Buying Intent Signals Aren't in the Titles: Stop Scanning SERPs Like a Table of Contents A buying intent signal is any observable behaviour on a search results page — click share, result composition, feature mix, dwell — that reveals whether the searcher wants to purchase, compare, or just learn. Ge