July 10, 2026 · 9 min read
AI Search Is Still Just Google With a Chatbot Face
AI Search vs Google: Why the Chatbot Face Is Hiding the Same Old Index
AI search is Google with a friendlier mouth. The plumbing hasn't changed. The crawl, the index, the ranking signals, the link graph — all of it is still doing the work behind the conversation. What changed is the interface and th
