Priority clusters and support pages.
Topical authority
Turn scattered topics into a content map.
A topical authority map shows how pages should relate to each other before production starts.
Pillar, comparison, glossary, and how-to formats.
Internal link paths toward important pages.
What the map is for
A topical authority map shows which pages need to exist around a priority subject and how those pages should connect. It turns a broad topic into a practical publishing structure.
For Gadex, the map is used before writing starts. It helps decide which pages support the commercial page, which guides answer earlier questions, and which comparison pages help buyers evaluate options.
Start with the priority page
The map begins with the page that matters commercially: a service page, product page, category page, or high-value guide. Supporting content should help that page become easier to find and understand.
This keeps the cluster tied to business value instead of becoming a broad education hub with no clear next step.
Choose page formats by intent
Different searches need different page types. Some need a definition, some need a checklist, some need a comparison, and some need a detailed implementation guide.
Gadex assigns the page format before briefing so the article does not try to satisfy several intents at once.
Plan internal links before publishing
The map should show which pages link to the priority page, which pages link sideways inside the cluster, and which existing pages should link back to new articles.
This makes internal linking a design decision rather than a cleanup task after publication.
Use the map to avoid overlap
A map helps separate similar ideas. If two planned articles answer the same question, they should be merged, narrowed, or assigned different jobs before production starts.
That improves reader clarity and reduces the risk of several thin pages competing with each other.
What you receive
A useful topical map should include priority clusters, page types, article titles or working briefs, internal link paths, and notes on which pages should be produced first.
It should be understandable without jargon: this is the offer page, these are the support pages, this is the first brief, and these links connect the cluster.