Free tool
Turn a topic into a brief a writer can actually work from.
Fill in the query, the intent, the audience and the length. You get a complete brief — title options, meta drafts, the direct-answer sentence the page must open with, an outline chosen by search intent, source requirements, an internal linking plan and a definition of done. Copy it as Markdown or print it.
- Four intent templates, four different outlines
- Live meta title and description character counts
- Source and fact-check rules from the Gadex editorial standards
- Structure only — no search volume behind it
Runs entirely in your browser. Nothing you paste or type is sent to Gadex or stored anywhere. Close the tab and it is gone.
No brief yet. Fill in the form and generate one.
What you will get
- Three working titles, plus meta title and description drafts with live character counts.
- The one-sentence direct answer the article must open with.
- An H2/H3 outline chosen by search intent, with a word budget per section.
- Questions to answer, terminology to define, and what needs a source.
- An internal linking plan, a fact-check list, and a definition of done.
Methodology Exactly what this tool checks, and what it cannot tell you
The outline is chosen by search intent, not by topic
Four intent templates sit behind the tool, and they produce genuinely different structures. An informational brief moves definition → mechanism → worked sequence → failure modes. A commercial brief moves criteria → options compared → cost → trade-offs → shortlist. A transactional brief moves what you get → prerequisites → numbered steps → cost → blockers. A navigational brief leads with the destination and puts key facts in a table near the top. Pick the wrong intent and you will get a well-formed brief for the wrong page.
The word budget is allocated, not guessed
Each section in the template carries a weight. The target length you choose is distributed across those weights and rounded to the nearest ten, so a writer can see where the words are meant to go. Treat the numbers as a shape, not a contract — a section that needs 40 more words should have them.
The direct-answer sentence is the citation-readiness part
AI answer engines quote passages, not pages. The brief opens with a fill-in template for a single self-contained sentence that answers the query without needing the paragraph above or below it. If a model can lift that sentence and it still makes sense, the page is quotable. If it starts with "it depends", it is not.
Source and fact-check rules come from the Gadex editorial standards
The source requirements and fact-check checklist are the same ones Gadex production runs on: primary sources preferred, secondary sources only when credible and current, and a source has to prove the claim rather than sit near it. Company-specific, legal, medical, financial, regulatory and product-sensitive claims stay with your team to approve.
What this tool cannot tell you
There is no search volume, no difficulty score, no SERP scrape and no competitor crawl behind this. It does not know whether anyone searches your topic, or whether the query is already saturated. It generates the brief structure once you have decided the page is worth writing. If the question is which page to write first, that is a gap report, not a brief.
Sources behind these rules
The checks on this page are our reading of how search and answer engines describe their own behaviour. These are the primary documents behind them — read them rather than taking our word for it. Platforms revise this guidance without notice.
- Google Search: creating helpful, reliable, people-first content — the standard the brief is written against
- Google Search: intro to structured data markup — the metadata the brief asks a writer to supply
- Schema.org: Article — author, date and citation fields the brief plans for
Questions
About this tool
Is this keyword research?
No. There is no search volume, difficulty or SERP data behind the output. The tool takes a topic you have already decided to write about and turns it into a brief a writer can work from. Deciding which topics deserve a page is a separate job, and it needs real search and competitor data.
Does anything I type get sent anywhere?
No. The whole generator is JavaScript running in your browser. There is no request to Gadex or to any third party, nothing is written to storage, and closing the tab discards it. You can check by opening your network tab while you use it.
Why does the outline change so much between intents?
Because the pages are doing different jobs. Someone comparing options needs criteria and trade-offs near the top; someone ready to act needs prerequisites and numbered steps; someone learning needs a definition and a mechanism first. A single template with the topic swapped in produces briefs that read the same and rank like it.
What is the direct-answer sentence for?
Answer engines and featured snippets quote self-contained passages. A sentence that answers the query on its own, near the top of the page, is the single highest-leverage structural change most articles can make. The brief gives you a fill-in template rather than writing it for you, because the specific claim has to be yours.
Can I edit the brief before I copy it?
The meta title and meta description are editable in place, with live character counts against the usual truncation points. Everything else is generated text you can copy as Markdown and edit wherever you brief your writers.
How does this relate to the briefs Gadex produces?
It is the same skeleton, without the research. A Gadex production brief adds the competitor pattern, the internal-link targets that actually exist on your site, the named sources to check, and the CMS fields the page needs. This tool gives you the structure so you can see what a brief should contain.
Knowing the structure is the easy half.
A brief is only as good as the research under it: which query, which competitor pattern, which page it should support. The free competitor search gap report does that part — the buyer questions your competitors already answer, and the pages worth briefing first.
Get a free gap report