Title, meta description, and heading structure prepared.
Example
What a CMS-ready handoff includes.
This example shows the operational details that keep SEO articles from getting stuck between draft approval and publication.
Internal links and image notes included.
Approval state and CMS notes visible before publishing.
Article package
The handoff includes the draft, page title, meta description, URL slug, heading structure, source notes, and a short note explaining the reader decision the page supports.
The goal is to make the article understandable as a page, not only as a document.
Publishing package
CMS notes cover formatting, excerpt text, image alt text, internal links to add, existing pages that should link back, and any schema or implementation notes.
These details reduce the risk that an approved draft loses SEO value while being copied into the CMS.
Review package
The reviewer can see what has passed, what still needs approval, and which claims or links should be checked before the page goes live.
For sensitive topics, the handoff can separate editorial approval from product, legal, technical, or subject-matter approval.
Internal link package
The handoff should list links from the new article to related pages and links from existing pages back to the new article.
This makes link planning part of publishing rather than a cleanup task after the article is live.
CMS field package
A CMS-ready handoff can include exact field values for title, meta description, slug, excerpt, category, tags, image notes, and canonical settings where relevant.
The format can be adapted for WordPress, Shopify, Ghost, Webflow, or a custom CMS.
What good looks like
A good handoff lets a publishing owner understand what to paste, what to verify, what to link, and what still needs approval.
If the editor has to reconstruct the SEO plan from the draft, the handoff is not complete enough.